Back in 1759, Arthur Guiness signed a lease for a brewery in Dublin, Ireland, to start brewing his now famous stout beer. To celebrate the anniversary, stout-lovers around the world lifted a glass of the foamy black brew to Arthur Thursday at 12:59 PM CT, on what the company has dubbed “Arthur’s Day.”
Guinness parent Diageo PLC celebrated the anniversary with a invitation only party at the brewery at St. James’s Gate, while other parties were held in more than 150 countries around the world.
While Guinness has now been around for 250 years, Diageo still has a while to go on that lease that Arthur signed–with options, the lease will run until approximately the year 10,759 AD, at £45 per year (about $72). A copy of the lease is on display at the Guinness Storehouse.
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